Which University did you attend?
What is the name of the Company you work for?
In which business Sector do you operate?
What is your Company website address?
What is your Job Title?
In which county in Ireland are you (or your parents/grandparents) from? (Members can search for other Members by County.)
What is the profile of your ideal client?
A Managing Director or Company Owner running a business without a marketing department, or with very limited marketing capability or resources.
What business services could you offer IIBN members?
SERVICES OFFERED: Brand strategy review - 360 analysis of your brand and business model, making recommendations for your brand strategy and market positioning. Brand strategy - creation of a commercially effective brand strategy, including competitive analysis, definition of your company’s USP, brand positioning, brand identity, resulting in a clearly defined output of your mission, vision and values. Review the effectiveness of your sales and branding material in terms of design, content, presentation quality, and sales effectiveness. Store design development - launching a new store or refurbishing an existing one, I can make recommendations on most appropriate retail design agency, or work with your existing resource to deliver a world class customer experience. Website design - with an external partner I can work with your preferred agency or help recommend suitable agencies. Content creation for your social media, or partner with your social media person to help them create engaging content. Introduce video content to your business - working with a video crew partner. Recent projects have included working with drones. Corporate brochures - content creation, art direction, design, production. Launching a new retail store or refurbishing an existing one? - we handle the pre-launch planning, launch, and post launch activity to ensure the plan gets executed effectively. Customer communication - copy-writing, communication strategy, traditional and digital channels, in-store, on hoarding, flyers...there is little I haven’t covered for clients. New business proposals - if/when you are pitching for key accounts, I can review your approach and work with you to ensure the best possible proposal is submitted. I have many years experience writing commercially successful proposals and tenders, grant applications and award submissions. Design agency selection - agency recommendations, help to advise, provide guidance on agency fees, and fully manage the relationship on behalf of the client. Events - strategy, planning and execution, budget management and design and build requirements. Conferences - writing speeches for clients, preparing their presentations, coaching, and delivering conference speeches on their behalf. Award submissions - writing submissions that have resulted in multiple global awards won for clients, retailers and design agencies. Public relations - preparation of press releases that get published, media liaison, press distribution and obtaining coverage in newspapers, TV and radio. Advertising - writing of ads for radio, newspapers, and trade magazines. Copywriting services - for websites, social media, packaging, brochures etc. There are few areas I haven't touched on in over 20 years of working in marketing.
What business services could you require from IIBN members occasionally/regularly?
Graphic design. Retail design. Photo-shop work.
Tell us something interesting or unusual about yourself.
I personally thanked Primal Scream for creating their Screamadelica album by popping into their studio in London with a crate of beer for the band when they were recording. Unfortunately I didn't have a bottle opener on me when they asked me. Still features as one of my regrets, though I always got a nod from Bobby Gillespie every time I passed him after that. Which was nice.