Dún Laoghaire, Co. Dublin
Which University did you attend?
DIT College of Marketing and Design, Visual Communications // The London College of Printing in London, Distinction in Book Design
What is the name of the Company you work for?
In which business Sector do you operate?
What is your Company website address?
What is your Job Title?
Brand Strategist and Designer
In which county in Ireland are you (or your parents/grandparents) from? (Members can search for other Members by County.)
What is the profile of your ideal client?
We don't define our audience by sector, but rather by the stage of business they are at, or how their brand is currently percieved.
We work best with SME's who might be changing focus, pursuing business growth, taking over the family business or those that find themselves competing on price and not on their value.
The sectors we have a particular interest in would be food and drink, construction, and businesses with passion that have a reason for being beyond making money.
What business services could you offer IIBN members?
Through brand strategy and design we solve the visual identity and communication problems for ambitious entrepreneurs with small businesses who care about the perception of their business, their purpose and their customers' experience.
We work with ambitious entrepreneurs of small businesses to translate the inner character, personality and beliefs of the business to the outside world, which builds a positive culture, builds trust with the audience, which in turn builds brands.
What business services could you require from IIBN members occasionally/regularly?
I am a believer in collaboration, and regularly work with copywriters, web developers, photographers, other designers, and printers. We bring the teams together to fit the project, and manage these projects for you from start to finish. I would be interested in people who would like to collaborate.
With another hat on (coming in February 2022), I am interested in hearing from young entrepreneurs and what their needs and goals are.
Tell us something interesting or unusual about yourself.
After leaving Ireland in the late 80's I spent almost ten years working in London, and on returning home, I project managed the building of my own house in the midst of the celtic tiger.