Location
Dún Laoghaire, Co. Dublin
Which University did you attend?
DIT // College of Marketing and Design // Visual Communications
What is the name of the Company you work for?
CUBE Design
In which business Sector do you operate?
Other
What is your Company website address?
http://cubedesign.ie
What is your Job Title?
Creative Director and Business Owner
In which county in Ireland are you (or your parents/grandparents) from? (Members can search for other Members by County.)
Dublin, Galway, Kilkenny, Longford, Wexford, Wicklow
What is the profile of your ideal client?
An award winning and experienced creator of impactful brands, working strategically and creatively with growing and changing SMEs. Those who recognise by branding their business effectively, they will be empowered to communicate with, be recognised by, and be memorable to their ideal client. We help SMEs to keep their brand consistent and confident.
What business services could you offer IIBN members?
CUBE Design is an award winning and experienced creator of memorable, imaginative and impactful brands. We work strategically and creatively with our clients to help them to keep their visual communications consistent, coherent and confident, through Graphic Design and Branding.
We are an accredited 'Thought Leader in Brand Design' with the All Ireland Business All Stars Foundation, and professional member of the Institute of Designers in Ireland (IDI)
Brand Strategy Workshops
With brand projects we take on, we begin with brand strategy workshops.
Your brand is not a product or service – its an opinion or feeling that is formed in the subconscious mind of your target audience. How do you connect your business to the subconscious mind of your customer or client?
A brand strategy is different to a marketing strategy, and both should work together. Once you understand your brand then you can understand how to sell your product or service. To understand your brand, and make the subconscious connection to your audience, we must start with brand strategy.
The purpose of these workshops is to give you a holistic understanding of your business from your brand perspective, which gives you a roadmap for your brand success. The workshops then empower us to design a more complete, and more powerful visual brand for your business.
Just so you know, we will always offer a free 15 minute Zoom session to discuss your needs around brand strategy and visual branding.
Our Collaborations
Would You Like to Self Publish a Book?
Writing a book is hard work but publishing one doesn’t have to be. There are plenty of benefits to self-publishing your book. You have creative control over the content, you’ll be as involved in the design and promotion of your book as you want to be. You own the copyright and won’t be tied into a contract with a large publisher who will always have the upper-hand. When it comes to royalties some publishing houses and agents can leave you with as little as 10% after taking their cut. On top of that, you might have to wait a long time to get your royalties. With a self-published book, you don’t have to wait to get your book to market or wait to get paid whenever someone buys a copy.
We have a collaboration who will support you from creative writing coaching, to editorial and copywriting, book design and promotional design, a hosted authors webpage design, book launch, PR and marketing.
If you want to establish your career by publishing a book, and your manuscript is at the first draft stage, give Barbara a call on +353 1 524 0446 or email hello@cubedesign.ie to book a free half hour consultation.
Payments
Just so you know, we accept payments via online banking and SumUp. SumUp allows us to accept all major credit cards, including American Express (AMEX).
What business services could you require from IIBN members occasionally/regularly?
I am a believer in collaboration, and regularly work with copywriters, web developers, photographers, other designers, and printers. We bring the teams together to fit the project, and manage these projects for you from start to finish. We are also a part of a group with other IDI Brand designers. There are six of us and we regularly share ideas and back each other up when it is needed.
Tell us something interesting or unusual about yourself.
After leaving Ireland in the late 80's I spent almost ten years working in London, as the only designer responsible for the creative output of all communications in a large umbrella body for UK charities. I returned home to Ireland with my first child, project managed and built our own house, and started CUBE Design in January 2009.
