• Jul 7, 2020 from 1:00pm to 2:00pm
  • Location: Virtual Event
  • Latest Activity: Jul 7

Ever wonder if your PR and Branding are on point with your business?

Fear no more. PR and Branding expert and founder and director of The Irish Academy of Public Relations, Ellen Gunning is going to share her thoughts on what we should all be doing as a business or individual to promote your brand.

To join us for todays event you must sign in here first to receive your link,

Ellen is an author and thought leader, having written three books. A Practical Approach, is the core text for all courses in PR throughout Ireland. The 3rd edition, now international pr, was published by Macmillan Higher Education in November 2018. Also a regular media commentator in Making the News on Ireland AM show on Virgin Media One (previously known as TV3) and guest blogger for Microsoft’s SME website.

Ellen is also a member of the National Union of Journalists (NUJ) since the mid 1980s, and the Chairman of the Board of Dublin City FM radio station where she presents a weekly programme – Mediascope. And put a spotlight on issues of interest to public relations, journalism and event management practitioners (Tuesdays at 1.30pm on 103.2 Dublin City FM).

The main points Ellen will cover in this presentation are,


  • What it is
  • Understanding what PR can and cannot do
  • Creating a communications strategy for SMES
  • Knowing and targeting your audience


  • Engagement
  • Storytelling
  • Connecting/empathising/resonating
  • Visual imagery
  • Communications channels


This event is part of the IIBN Future Leaders Programme, a mentoring programme which connects the next generation of Irish executives with successful Irish entrepreneurs and business professionals. The programme is designed to identify and assist young Irish executives who are looking to accelerate their progress along their chosen career path.

And IIBN GIFT (Global Irish Female EnTrepreneur) Programme,which is designed to assist female entrepreneurs who have achieved a certain level of scale in their business and are looking to take their business to a higher level. https://iibn.com/gift

To receive the zoom link for this event you must click "Going" under the "Are You Going" option on this page (when logged into your IIBN account)  

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  • Excellent. Looking forward to this!

  • Gained my first PR qualification through a night course led by Ellen at the PR Academy many moons ago, before going on to gain a Post-Grad in PR and forge out a career. Look forward to her insight. 

  • Great stuff. Looking forward to it. 

  • Looking forward to see what I might be able to learn from being a photographers perspective..!

  • Good timing ! Looking forward to the session. 

  • Very useful topic and it's something I always wanted to find out more about it.

  • Great idea and timely!

  • This sounds like a really great session!

  • Looking forward to this!

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